Privacy policy
PRIVACY POLICY
Last updated: October 30, 2026
1. Who We Are
This Privacy Policy explains how Smart World Company (ABN 36 642 617 855) (“we”, “us”, “our”) collects, uses, discloses and protects personal information when you visit our website, buy our products, or contact us.
PO BOX 483, Gordon NSW 2072, Australia
Email: support@smartworldcompany.com
Phone: +61 416 243 672
We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Where we sell to customers in the United Kingdom, the European Economic Area or California, we also respect the data protection rights described in Section 11.
This policy applies to our website and to our dealings with customers by email, phone and post. It does not apply to third-party websites we link to, or to marketplaces (such as Amazon) where you may buy our products. Those operate under their own privacy policies.
2. Information We Collect
Information you give us
- Orders and accounts: name, billing and shipping address, email address, phone number, order details, and account login details if you create an account.
- Support and returns: the content of your messages and attachments, order numbers, photos or videos of a faulty product, and your vehicle make, model and year when we assess compatibility or warranty claims.
- Marketing: your email address and preferences if you subscribe to our updates.
Information collected automatically
- Device and browser information, IP address, pages viewed, referring and exit pages, date and time, and approximate location derived from your IP address.
- Information collected through cookies and similar technologies (see Section 7).
Information from third parties
- Payment providers (confirmation that payment succeeded, but we do not receive or store your full card number), shipping carriers (delivery status), and marketplaces where you buy our products (the information needed to fulfil your order).
We do not intentionally collect sensitive information, and we ask that you do not send it to us.
3. How and Why We Use Your Information
| Purpose | Examples |
|---|---|
| Fulfil your order | Process payment, ship products, send order and delivery updates |
| Provide support, returns and warranty service | Assess compatibility, approve returns, arrange repairs, replacements and refunds |
| Run and improve our website and products | Analyse usage, fix errors, improve content and product information |
| Marketing | Send promotional emails and show relevant ads, where permitted by law and with the choices described in Sections 7 and 8 |
| Security and fraud prevention | Detect and prevent fraudulent orders, abuse and unauthorised access |
| Legal and accounting obligations | Tax records, responding to lawful requests, enforcing our terms |
Legal bases (UK and EU customers): performance of our contract with you (orders, returns, warranty), our legitimate interests (security, fraud prevention, improving our services, and direct marketing to existing customers), compliance with legal obligations, and your consent (for non-essential cookies and marketing where consent is required).
4. Who We Share Information With
We do not sell your personal information for money. We share it only as needed with:
- Payment providers: [ADD, e.g. Stripe, PayPal]
- Shipping carriers and fulfilment partners: including return centres we use on our behalf in the United Kingdom and the United States, so that approved returns can be received and processed
- Website, hosting and e-commerce platform providers
- Email, customer support and analytics providers: [ADD, e.g. your email marketing tool]
- Advertising platforms: [ADD, e.g. Meta, Google, if you use their tracking tools]
- Professional advisers, accountants and insurers
- Government or regulatory authorities, where required by law
These providers may use your information only to provide services to us and are expected to protect it appropriately.
5. Overseas Disclosure and International Transfers
We are based in Australia and sell to customers in several countries, so your information may be processed or stored in countries including Australia, the United Kingdom, the United States and other countries where our service providers operate. Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles it consistently with applicable privacy law, for example through contractual protections. For UK and EU customers, we rely on appropriate safeguards for international transfers where required.
6. Data Retention
We keep personal information only as long as needed for the purposes in this policy. Order, invoice and payment records are kept for the period required by tax and accounting law (generally five to seven years). Support and warranty records are kept for the warranty period plus a reasonable time afterwards. Marketing details are kept until you unsubscribe. When information is no longer needed, we delete or de-identify it.
7. Cookies and Similar Technologies
Our website uses cookies and similar technologies to:
- keep the site working (basket, checkout, security);
- remember your preferences;
- measure how the site is used [ADD ANALYTICS TOOL]; and
- measure and improve advertising [ADD, e.g. Meta Pixel, Google Ads, if used].
You can block or delete cookies in your browser settings, though some parts of the site may not work properly. Where the law requires consent for non-essential cookies, we will ask for it, and you can change your choice at any time.
8. Advertising Partners
Third-party advertising and analytics providers may collect information about your visits to this website and other sites, using cookies, scripts or tracking pixels, to measure advertising effectiveness and show you relevant ads. We do not control their technologies. Please review their privacy policies to learn more and to use their opt-out tools.
9. Marketing Communications
We send marketing emails only where you have subscribed, or are a customer and the law allows it. Every marketing email includes an unsubscribe link, and you can also email us at any time to opt out. We will still send you essential service messages about your orders and warranty claims.
10. Security and Data Breaches
We take reasonable steps to protect personal information from misuse, loss, and unauthorised access, modification or disclosure, including secure (HTTPS) connections and access controls. Payments are processed by our payment providers, who handle card details under their own security standards. No method of transmission over the internet is completely secure. If a data breach is likely to cause you serious harm, we will notify you and the relevant authority as required by law.
11. Your Rights
Everyone
- Access and correction: you can ask to see the personal information we hold about you and ask us to correct anything inaccurate, out of date or incomplete.
- Marketing: you can opt out at any time.
UK and EU customers (GDPR) also have the right to: erasure; restriction of processing; objection to processing (including direct marketing); data portability; and withdraw consent at any time. You may also complain to your data protection authority, such as the UK Information Commissioner’s Office.
California residents (CCPA) may request to know the categories and specific pieces of personal information we have collected about them, request deletion of it, and opt out of the sale or sharing of it. We do not sell personal information for money. We will not discriminate against you for exercising these rights.
To exercise any right, email support@smartworldcompany.com. We may need to verify your identity first. We aim to respond within 30 days (or one month for UK, EU and California requests).
12. Automated Decisions
We do not currently use automated systems or computer programs to make decisions that could significantly affect your rights or interests. If this changes, we will update this policy before it takes effect.
13. Children
Our website and products are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, please contact us and we will delete it promptly.
14. Third-Party Links
This website may link to third-party sites. We are not responsible for their content or privacy practices, and this policy does not apply to them.
15. Questions and Complaints
If you have a question or a privacy complaint, contact us at support@smartworldcompany.com or +61 416 243 672, or write to PO BOX 483, Gordon NSW 2072, Australia. We will investigate and respond within 30 days.
If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC). UK customers may contact the Information Commissioner’s Office (ICO), and EU customers their local data protection authority.
16. Changes to This Policy
We may update this policy from time to time. The latest version will always be on this website, with the date at the top.
